Jamie Starbuck

I was the Creative Director on the launch of BBC Sounds. A new app that homes BBC’s radio, podcasts and music. Directed by Megaforce. The out of home and branding was created by Mother Design.

Perfect Day 2018 is very different to the much-loved classic BBC advert from the 90s. That’s because BBC Three is very different. It makes content that is genuine, honest and real. Content that can make you think. And make you laugh. It gives a platform to the characters and stories that reflect the many different faces of young Britain. It shows life, with no filter.

However you feel, really feel. A global campaign for Bose. Awards include Directors Guild Of America ‘Top 3 ads in the world’; Gold, Silver, British Arrows; John Webster Award Silver; New York Festivals Bronze; APA TOP. 

When you own a business, your finances aren’t the only thing that grows.

Director: Gary Freedman

As soon as Steve Parish bought CPFC I contacted him and asked if I could meet him with some ideas. We hit it off and I've been chucking ideas his way ever since. We worked on a brand strategy to celebrate the strength and talent of South London.  The tagline, South London & Proud, is now a mantra that the club lives and breathes. The posters below went up in the areas of South London where some of the first-team players were born and raised. I still have a good relationship with Steve and the CPFC charity, Palace for life, and there are plans to make some exciting work with them in the near future.

500 years of stories. I loved writing these with Lex Down. We were both dead chuffed that they did well at Cannes.

To help end awkwardness many of us have around disabled people we wanted to meet a taboo head on, by creating the A-Z of sex and disability. It showed that not only do people with disabilities have sex, they also have fun while doing it. We also created special Valentine cards that were sold in Scope stores. 

A car with feeling. Incidently, we flew to south Africa to shoot this because we were guaranteed waves. We got one. Luckily it was enough.

Director: Marcus Soderlund

I created this campaign with Lex Down. It was done purely with retouching, so the project cost just 18K. But it was shared all over the world. We were name checked in a tweet from Tinie Tempah, which is still a career highlight to this day. 

Fancy running Molson Coors? Yes we thought. The chance to write some funny beer ads we thought. Little did we know Molson Coors has a portfolio of enough alcohol brands to sink a liver. Six of whom were in a post pandemic panic to get campaigns out for the summer. Not so funny after all. But, one Carling, Aspall, Doom Bar, Madri, Cobra and Threefold campaigns later we succeeded, livers thankfully intact.

Working with Lex Down, we created the ‘Let’s end the awkward’ strategy and then went on to Creative direct the account. Here’s some of the work from the campaign. 

The ad that crowned Michelle Obama winner of the Times Fashion list. 

To launch the hit spy drama Killing Eve we trolled MI6 with a takeover of Vauxhall station.  

Something to politely tell the doubters to shut it, the day after he had lifted the Wimbledon Trophy.

These ran at halftime and full time after every England game during the 2010 World Cup. 

These kicked off the Belong campaign, which was all about celebrating how it feels to belong with your group of mates. 

Crystal Palace

As soon as the owner of Tag bought Crystal Palace FC I contacted him straight away and asked if I could meet him with some ideas. We hit it off and I've been chucking ideas his way ever since. Working with my illustrator brother Richard and designer Chris Chapman we even created a new badge for the club. Though it went to a fan vote and unfortunately came in 2nd. The tagline I gave him, South London & Proud, is now used on all the clubs merchandise. The posters below went up all over South London, building on our reputation of bringing local kids through the academy and in to the first team. 

When you belong to a football club, you belong to its history.