As soon as the owner of Tag bought Crystal Palace FC I contacted him straight away and asked if I could meet him with some ideas. We hit it off and I've been chucking ideas his way ever since. Working with my illustrator brother Richard and designer Chris Chapman we even created a new badge for the club. Though it went to a fan vote and unfortunately came in 2nd. The tagline I gave him, South London & Proud, is now used on all the clubs merchandise. The posters below went up all over South London, building on our reputation of bringing local kids through the academy and in to the first team.