Perfect Day 2018 is very different to the much-loved classic BBC advert from the 90s. That’s because BBC Three is very different. It makes content that is genuine, honest and real. Content that can make you think. And make you laugh. It gives a platform to the characters and stories that reflect the many different faces of young Britain. It shows life, with no filter.
When you own a business, your finances aren’t the only thing that grows.
Director: Gary Freedman
500 years of stories. I loved writing these with Lex Down. We were both dead chuffed that they did well at Cannes.
A car with feeling. Incidently, we flew to south Africa to shoot this because we were guaranteed waves. We got one. Luckily it was enough.
Director: Marcus Soderlund
The Sunday Times
I created this campaign with Lex Down. It was done purely with retouching, so the project cost just 18K. But it was shared all over the world. We were name checked in a tweet from Tinie Tempah, which is still a career highlight to this day.
Scope "End of Awkward"
Working with Lex Down, we created the ‘Let’s end the awkward’ strategy and then went on to Creative direct the account. Here’s some of the work from the campaign.
'End The Awkward' Handshake - Scope's Advert With Alex Brooker
'End The Awkward' Bending Over To A Wheelchair User - Scope's Advert with Alex Brooker
'End The Awkward' Chat Up - Scope's Advert With Alex Brooker
The ad that crowned Michelle Obama winner of the Times Fashion list.
Sunday Times (Murray)
Something to politely tell the doubters to shut it, the day after he had lifted the Wimbledon Trophy.
Carling "Live Scores"
These ran at halftime and full time after every England game during the 2010 World Cup.
Carling Brand posters
These kicked off the Belong campaign, which was all about celebrating how it feels to belong with your group of mates.
ARCHIVE PRINT & DIGITAL
As soon as the owner of Tag bought Crystal Palace FC I contacted him straight away and asked if I could meet him with some ideas. We hit it off and I've been chucking ideas his way ever since. Working with my illustrator brother Richard and designer Chris Chapman we even created a new badge for the club. Though it went to a fan vote and unfortunately came in 2nd. The tagline I gave him, South London & Proud, is now used on all the clubs merchandise. The posters below went up all over South London, building on our reputation of bringing local kids through the academy and in to the first team.
When you belong to a football club, you belong to its history.