As soon as Steve Parish bought CPFC I contacted him and asked if I could meet him with some ideas. We hit it off and I've been chucking ideas his way ever since. We worked on a brand strategy to celebrate the strength and talent of South London.  The tagline, South London & Proud, is now a mantra that the club lives and breathes. The posters below went up in the areas of South London where some of the first-team players were born and raised. I still have a good relationship with Steve and the CPFC charity, Palace for life, and there are plans to make some exciting work with them in the near future.